Product design partner for early-stage teams

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About Me
About Me

Hi 👋🏾 I’m Yoni.

I help early-stage teams turn ideas into products users love.

I started in engineering and for the past 6 years, I've been designing web and mobile apps. I will:

  • Help you shape product strategy and research.
  • Create high-fidelity prototypes to validate ideas.
  • Build design systems to help eng move fast.
  • Design experiences that drive growth and retention.

Previously, I was a front-end engineer at IDEO and Goldman Sachs, and studied Analytics and Computer Science at Penn.

Product Management
Figma
Design Systems
Product Design
User Research
Prototyping
Conversion Optimization

Laborup

I led the redesign of Laborup’s talent app and recruiter dashboard, helping manufacturing workers access better jobs and giving recruiters a simpler way to hire for industrial roles.

Go Behind the Scenes

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"Yoni stood up two of our core products from scratch. He works super well with small eng teams and is great at both consumer and B2B stuff!"

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Simba Jonga

Founder at Laborup

Honeycrisp

I led the 0→1 design of Honeycrisp’s influencer search, shaping and prototyping the first version of an LLM-powered tool to help brand teams find and qualify creators.

Go Behind the Scenes

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"What really stands out is Yoni's ability to grasp even the most technical assignments and nail them on the first go."

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Marcus Wood

Founder at Honeycrisp

Bounty

I led the redesign of Bounty’s creator app and partnership dashboard, simplifying how brands scale user-generated content.

Go Behind the Scenes

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"Yoni redesigned our creator experience and helped the team ship features faster."

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Abe Wolke

Founder at Bounty

How do you work?

6 mins ago

The TLDR: I share frequent updates (usually via Loom) and try to prototype as early as possible to speed up iterations.

8 mins ago

I like to collaborate in Slack, Zoom, or in-person (if you're in the Bay Area).

5 mins ago

I have more questions.

How do I contact you?

3 mins ago
Email me at yoni@alama.co
2 mins ago
© 2024 Yoni Dejene